Anna-Theresa Helmke
Contact Information
- Primary Email:
ahelmke@wharton.upenn.edu - Office Phone:
215-430-2755
- office Address:
2426 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Research Interests: Financial markets and institutions, financial fragility and crisis, asset management
Links: Personal Website
Knowledge at Wharton
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to understand consumer decision-making.…Read More
Knowledge @ Wharton - 5/30/2023It’s Not You — It’s Your Goals: Knowing When to Quit
In this Nano Tool for Leaders, former professional poker player Annie Duke shares tips on how to set more agile goals.…Read More
Knowledge @ Wharton - 5/30/2023Should I Pay Off My Mortgage Early in This Economy?
Wharton finance professor Michael R. Roberts revisits whether homeowners should invest extra money rather than use it to make additional mortgage payments in the current economic environment.…Read More
Knowledge @ Wharton - 5/22/2023