Harold Cole

Harold Cole
  • James Joo-Jin Kim Professor of Economics
  • Editor, International Economic Review
  • Full Professor in Penn Economics

Contact Information

  • office Address:

    3rd Floor Vance Hall
    3733 Spruce Street
    Philadelphia, PA 19104

Knowledge at Wharton

Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.Read More

Knowledge @ Wharton - 4/26/2024
What Is the Role of Customers in the Gig Economy?

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.Read More

Knowledge @ Wharton - 4/25/2024
Co-hosts of the ‘Gen Z on Gen Z’ Podcast

In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.Read More

Knowledge @ Wharton - 4/25/2024