Zhongtian Chen

Zhongtian Chen

Contact Information

  • office Address:

    2430 Steinberg-Dietrich Hall
    3620 Locust Walk
    Philadelphia, PA 19104

Research Interests: Machine Learning, Empirical Asset Pricing, and Behavioral Finance

Knowledge at Wharton

Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.Read More

Knowledge @ Wharton - 4/26/2024
What Is the Role of Customers in the Gig Economy?

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.Read More

Knowledge @ Wharton - 4/25/2024
Co-hosts of the ‘Gen Z on Gen Z’ Podcast

In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.Read More

Knowledge @ Wharton - 4/25/2024